Using LinkedIn Live for Expert Panel Discussions

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Organizing a successful expert panel discussion can be a daunting task, especially if you’re looking to reach a larger audience. LinkedIn Live is a great platform to host panel discussions as it allows you to stream your event to a wide range of viewers. This article outlines the steps you need to take to ensure a successful panel discussion on LinkedIn Live.

What is LinkedIn Live?

LinkedIn Live is a live streaming platform that allows you to broadcast your panel discussion to a broad audience. It allows you to engage with your viewers in real-time, answer questions, and receive feedback. It also allows you to save the video for future viewing.

Preparing for Your Panel Discussion

Before you begin streaming your panel discussion, it’s important to ensure that you have the right resources in place. You should create an agenda for the discussion and ensure that your panelists are prepared. You should also create a list of questions to ask your panelists and decide on a format for the discussion.

Creating a Live Stream

Once you have your resources in place, you can begin the process of creating your live stream. You will need to create a profile on LinkedIn Live and then enter the details of your panel discussion, such as the title, date, time, and description. You can also upload any images or videos you want to use during the stream.

Engaging Your Audience

Engaging with your audience is an essential part of hosting a successful panel discussion. You should encourage your viewers to ask questions and interact with the panelists. You can also use polls and surveys to get feedback from your audience.

Managing Your Panelists

Managing your panelists can be a challenge, especially if you have a large number of panelists. You should ensure that each panelist has enough time to speak and that the discussion is kept on track. You should also be prepared to step in if any disagreements arise between the panelists.

Post-Event Analysis

Once the panel discussion is over, it’s important to analyze the results and identify any areas for improvement. You should look at the number of viewers, the number of questions asked, and the overall feedback from the viewers. This will help you improve your panel discussion for future events.

Using LinkedIn Live for expert panel discussions is a great way to reach a larger audience and engage with them in real-time. By following the steps outlined in this article, you can ensure that your panel discussion is a success.