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White House Shelves Tariffs on Generic Drugs: What It Means for Pharma Marketing and...
White House halts tariffs on generic drugs, reshaping pharma marketing and global supply chains, boosting competition and affordability.
Digital Twins, Real Patients: How Virtual Models Are Revolutionizing Pharma Insights
Discover how digital twins and virtual models are transforming pharma insights, enhancing personalized medicine, and revolutionizing patient care.
The Health-Influencer Era: What Pharma Marketers Need to Know
Explore the health-influencer era and discover essential strategies for pharma marketers to engage effectively in this evolving digital landscape.
FDA Cracks Down on Pharma Ads: What Marketing Teams Must Do Now
FDA tightens pharma ad rules, urging marketing teams to ensure transparency and accuracy. Adapt now to comply and build consumer trust.
From Open Rates to Outcomes: Rethinking Pharma Email Marketing Strategy
Rethink pharma email marketing by focusing on outcomes, not just open rates, to boost engagement with healthcare professionals and patients.
AI-Powered Personalization: Redefining Pharma’s Digital Marketing Strategy
Explore how AI-powered personalization is transforming pharma's digital marketing strategy, enhancing customer experience, and boosting campaign efficiency.
Omnichannel Pharma Marketing: Redefining HCP Engagement in the Post-Rep Era
Explore how omnichannel pharma marketing is transforming HCP engagement, blending digital and traditional methods for effective communication in the post-rep era.